Farmer's Market's in the Air

When I first moved to New York City, in summer months heavy with humidity, one of my saving graces was the farmer's market that lined the city sidewalks with buckets and barrels of ruby strawberries, orange and green heirloom tomatoes, artisan cheeses, and homemade jams. When I first came I was living in the high reaches of the Upper West Side. Farmers stood beneath the shelter of their shady tents with puffy pastries, spongy breads, and promises of crisp apple cider in the fall.

After two months I migrated to Brooklyn Heights where I clutched my air conditioner until the days and nights were just cool enough to escape the apartment and settle into pleasant summer temperatures. No matter where I went, it seemed a farmer's market plopped right down around the corner--a spread of culinary delight for my eyes, nose, and especially mouth to feast upon.

Almost year-round (sans the months when snowflakes fall from the skies and the temperatures dip below bearable), the local farmers find their way to Borrough Hall (Court Street & Montague Street) and stand tall with fruits and vegetables they've planted, nurtured, and nourished on display. For a couple dollars, I can buy sweet, yellow ears of corn, fragrant basil that opens the doors of Italy in my kitchen, and maple syrup tapped from trees not too far from my doorstep.

Since 1976, Greenmarkets have flourished in New York City with over forty-four markets dotting the five boroughs. With everything from organic produce to fish to wine and baked goods, these sales help support local families, gather your neighbors, and preserve open, green spaces. Not only that, but eating local is better for you: the less time produce travels, the less nutrients spill out along the way.

Can't make it to the famous Union Square market? Check here for some fresh produce near you. Can't cook? No problem--bite into a crunchy apple (no frying pan necessary!) or keep an eye out for recipes concocted by Greenmarket themselves like Cucumber Puslane Yogurt Salad, Blueberry Pudding Cake or Fresh Market Salsa.

I often refer back to my recipe for Pesto. The moment I open the bag and release the scent of basil into my kitchen, I am standing on the steps of Monterosso, the Mediterranean winking up at me.

[Image 1 thanks to jaymce according to this license]

[Image 2 thanks to the talented Ian Troxell, painter and fine artist]
[Image 3 thanks to hedox.us according to this license]

Whole Foods Steps It Up

Just when you thought you were doing yourself good by shopping at Whole Foods Market, you can now do other people good as well! By selecting products with the just-released Whole Trade label, you'll be aiding workers all over the planet--and specifically the ones who helped put that can of organic tomatoes in your hands.

Brand new to the store this month, look for the Whole Trades Guarantee label on items such as tea, bananas, mangoes, rice, sugar, and vanilla. Three of Whole Food's Allegro coffee--Organic French Roast, Organic Guatemalan, and Organic El Salvador--have also been stamped. Purchasing these items promises more money to producers, allowing them the ability to always produce their high-quality product without falter, and provides an outlet for low-income producers who can then, in-turn, create better work environments for their workers.

It's not all about the labor, though. The Guarantee is also promoting sound environmental practices (like integrated pest management systems and soil and water conservation techniques).

One percent of retail sales will go to the Whole Planet Foundation--a non-profit that devotes its funds to the poor in the countries that are filling Whole Food's shelves with products.

Worrying about where the money is going can be left to the Rainforest Alliance and TransFair USA--the certifiers who are making sure it gets to where it needs to be. Look for the do-gooders label in the grocery and produce departments for starters, but keep an eye out because it should be popping up all over as Whole Foods brings in more food items from developing countries.

So...eat up!

[Images thanks to adlaw according to this license.]